Industry: Skincare, Dermatology and Aesthetic Treatments
Target Market: Islamabad, Pakistan
Website: https://drfazeela.com/
Services Focus: Organic SEO, Keyword Research, On-Page SEO and Local SEO
Project Overview
Dr. Fazeela is a skincare and dermatology-focused website targeting potential patients in Islamabad, Pakistan. The project focused on improving the website’s visibility in Google Search for relevant skincare, dermatology and aesthetic treatment queries.
My work involved SEO optimization, keyword targeting, organic search performance monitoring, and local SEO activities. Google Search Console and Google Business Profile performance screenshots were used to document the results.
SEO Challenges and Objectives
The project focused on strengthening the website’s presence in a competitive local healthcare and skincare market.
The main SEO objectives were to:
- Improve organic visibility for skincare and dermatology-related search queries.
- Target relevant treatment and location-based keywords.
- Improve the website’s ability to attract clicks from Google Search.
- Strengthen local search visibility for people looking for dermatology and aesthetic treatments in Islamabad.
- Monitor organic performance and identify opportunities for further optimization.
SEO Strategy and Work Performed
1. Keyword Research and Targeting
I focused on treatment-specific and location-based search queries relevant to the website’s services and target audience.
Examples of keywords documented in the portfolio include:
- Best hydrafacial in Islamabad
- Best dermatologist in Islamabad
- Best skin specialist in Islamabad
- Best PRP in Islamabad
- Best microneedling treatment in Islamabad
- Best Botox in Islamabad
- Best skin whitening treatment in Islamabad
- Best hair PRP in Islamabad
- Best stem cell therapy in Pakistan
- Best stem cell therapy for hair loss in Pakistan
These keywords helped define the search terms being targeted and monitored during the project.
2. Organic Search Performance Monitoring
Google Search Console was used to monitor clicks, impressions, click-through rate (CTR), and average search position.
The reported performance figures helped assess the website’s search visibility across different reporting periods and identify opportunities for continued optimization.
3. Local SEO
The project also included local SEO work documented through Google Business Profile screenshots.
The focus was on strengthening the business’s local search presence and monitoring profile interactions, calls, direction requests, and website clicks.
This supported the broader objective of helping people discover the business through local search results.
4. Keyword Ranking Tracking
The portfolio includes examples of treatment-related keywords ranking on the first page of Google.
These examples covered local searches for dermatologists, skin specialists, HydraFacial, PRP, Botox, and other aesthetic treatments.
The ranking evidence demonstrates visibility for multiple service-related search terms rather than a single keyword.
Results and Performance
The following figures are recorded in the project’s Google Search Console screenshots.
| Reporting period | Organic clicks | Impressions | Average CTR | Average position |
|---|---|---|---|---|
| Last 28 days | 4.68K | 114K | 4.1% | 12.7 |
| Last 3 months | 18K | 413K | 4.4% | 11.9 |
| Last 6 months | 34.8K | 766K | 4.5% | 11.5 |
These figures represent the reporting periods shown in the portfolio. They are not separate before-and-after measurements and should not be added together.
Keyword Ranking Examples
The portfolio’s keyword ranking table recorded the following positions:
| Keyword | Recorded Google position |
|---|---|
| Best hydrafacial in Islamabad | 1 |
| Best dermatologist in Islamabad | 4 |
| Best skin specialist in Islamabad | 4 |
| Best PRP in Islamabad | 1 |
| Best microneedling treatment in Islamabad | 1 |
| Best Botox in Islamabad | 1 |
| Best skin whitening treatment in Islamabad | 1 |
| Best hair PRP in Islamabad | 1 |
| Best stem cell therapy in Pakistan | 4 |
| Best stem cell therapy for hair loss in Pakistan | 1 |
These are the historical positions recorded in the portfolio, not a claim about current rankings. Google positions can change over time and by location.
Google Business Profile Performance
The portfolio also contains separate Google Business Profile performance screenshots documenting:
- 4,405 profile interactions
- 2,175 calls
- 920 direction requests
- 1,310 website clicks
These figures come from separate screenshots and reporting windows. They should not be interpreted as metrics from one shared period or added together into a single total.
Tools Used
- Google Search Console — organic clicks, impressions, CTR and search positions.
- Google Business Profile — local profile performance and customer interaction metrics.
- Google Search — examples of keyword visibility and rankings.
Project Summary
This project combined organic SEO and local SEO for a skincare and dermatology website targeting Islamabad, Pakistan.
The documented evidence includes 34.8K organic clicks and 766K impressions in the six-month Search Console view, along with examples of first-page rankings for treatment-specific and location-based keywords.
The project illustrates an approach that combines keyword targeting, search performance monitoring and local visibility to support the online presence of a healthcare-related business.
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